What is the curriculum for the Marketing Management major?
The Marketing Management specialization equips students with in-depth knowledge of administration, methods for building and promoting brands, identifying target markets, analyzing, planning, implementing, and controlling the execution of marketing strategies, with the aim of achieving the enterprise's ultimate objectives. Upon completion of the program, students will be capable of analyzing market opportunities, market segmentation, and selecting target markets that align with the company's objectives and resources. Furthermore, they will possess the ability to formulate marketing strategies, deploy the marketing mix, and develop annual marketing plans.

GENERAL EDUCATION KNOWLEDGE

  • Political Theory, Legal Studies

  • English Language

  • Fundamentals of Informatics (or Basic Informatics)

  • Support Skills (or Auxiliary Skills)

  • Physical Education

  • National Defense Education

ARE YOU A FIT?

What is the learning experience like for the Marketing Management major at BKC?

PHASE 1
  • Students complete enrollment procedures (Admission records/dossier; Tuition fees; Uniform; Students are issued a student code and a student ID card).

  • Participation in Orientation Day: Students meet with heads of faculties and begin familiarizing themselves with the College environment; students are guided on how to log into the student portal; instructions are provided for viewing class schedules, examination schedules, shifts, and classrooms.

  • Students commence study in General Education subjects.

  • Emphasis is placed on training students in soft skills (Communication Skills; Presentation Skills; Negotiation Skills; Teamwork Skills; Creative Thinking Skills; Questioning Skills, etc.).

  • A dedicated month for physical conditioning and national defense training within a professional environment.

  • Practical field visits to corporate models (Enterprises).

  • Career opportunities orientation.

PHASE 2
  • Students are equipped with fundamental major knowledge.

  • Students are provided with specialized knowledge within their major.

  • Students receive English language training, which includes Conversational English and English for Specific Purposes (Technical English).

  • Students are trained in soft skills (Communication Skills, Presentation Skills, Creative Thinking Skills, Negotiation Skills, etc.).

  • Students participate in practical field visits to corporate models (Enterprises).

  • Students are given opportunities to partake in short-term practical training and hands-on practice within the college’s dedicated practice rooms/labs.

  • For several professional subjects, instruction and practical exercises will be conducted at enterprises affiliated with the college.

PHASE 3
  • Students receive in-depth specialized knowledge across more than 20 majors offered at Saigon Polytechnic College.

  • Studies are conducted in focused classes organized by major, specialization, and academic clusters.

  • Students receive comprehensive English language training, including Conversational English, English for Specific Purposes, and preparation for the B1 exit standard as per the European framework.

  • Students receive training in standard Office Informatics and Informatics required for exit certification.

  • Students participate in college activities to enhance soft skills before commencing their future careers.

  • Students work directly on the enterprises’ actual projects, enabling them to acquire practical career knowledge and professional exposure.

  • Internship placement is arranged at enterprises affiliated with the college.

PHASE 4

– Sinh viên được đào tạo của kiến thức ngành chuyên sâu của mình ở hơn 20 ngành đào tạo trường Cao đẳng Bách Khoa Sài Gòn.
– Sinh viên chủ yếu học tập trung các lớp theo ngành.
– Sinh viên được đào tạo tiếng anh chuẩn đầu ra B1 theo khung châu Âu
– Sinh viên được đào tạo tin học chuẩn đầu ra
– Sinh viên được đào tạo các kỹ năng như: Thái độ làm việc; Hướng dẫn các kỹ năng phỏng vấn, xin việc làm; Kỹ năng giao tiếp và Kỹ năng đàm phán.
– Được rèn luyện kỹ năng viết CV
– Sinh viên thi chứng chỉ tiếng anh và tin học chuẩn đầu ra
– Tham gia học kỳ doanh nghiệp
– Sinh viên thực hiện và bảo vệ đồ án tốt nghiệp

JOB OPPORTUNITIES AFTER GRADUATION

The institution reviews applications based on high school transcripts and academic records from Intermediate Vocational Schools, Colleges, and Universities; there is no entrance examination.

Bach Khoa Saigon College (BKC) is a reliable and reputable training institution for enterprises. Annually, thousands of students have placed their trust in BKC, selecting the college for its outstanding academic advantages and benefits:

Advantages

  • Cost-saving on tuition: The college assists students in applying for educational loans at the lowest cost, following government regulations.

  • Professional and Soft Skills: The training program emphasizes vocational skills (30% theory, 70% practical application) and soft skills (fostered through Youth Union and Student Association activities).

Benefits

  • Choice of Major: Students can choose a major that aligns with their personal interests and passions from over 31 career-oriented programs offered at the college.

  • Facilities: Air-conditioned classrooms and campus-wide Wi-Fi access.

  • Accommodation: Dormitory (Ký túc xá) available for students from remote areas.

  • Internship Support: Assistance in securing internships at affiliated enterprises for students.

  • Official Degree: Graduates receive a nationally recognized, official Associate Degree.

  • Employment Support: Assistance in finding employment after graduation.

  • Further Education: Opportunity to articulate to a university program directly at the college.

  • Global Opportunities: Opportunity to participate in international collaborative programs and receive scholarships for studying abroad in Singapore, Australia, Taiwan, etc.”

BKC is committed to providing employment assistance, depending on the specific nature of each major. Saigon Polytechnic College introduces internship placements and supports students in their job search efforts.

The companies recommended by the college are official partners of the institution, ensuring that students can be completely confident regarding the benefits, treatment, and reputation.

The training roadmap and college duration at BKC for secondary school graduates is 8 semesters (4 years).

The time required for articulation from college to university level is 1.5 years. Therefore, for secondary school graduates, the full academic pathway—from college enrollment up to the completion of the university articulation program—will span 5.5 years.

Student feedback

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